Management was established by Hiroshi Kato in 1994 baced on his
vast exprerience and knowledge after working 17 years for Fuji Keizai
a market reseach company. Advanced Management is a research and cousulting
firm specialized in multimedia.
Advanced Management was launched by a team of five multimedia
experts from Fuji Keizai, all of whom enjoy a distinguished reputation
among their clients.
Curreent emproyees of Advancend Management are twelve.
Advanced Management was founded with the following objectives :
-To publish Media Fusion Report, a research journal specialized
-To offer multi-client research services.
-To provide research and/or consulting services under contract
from companies and institutes.
-To organize and host workshops and seminars.
||Personal profile of Hiroshi
- 1948 : Born in Tokyo
- Majored in philosophy at Waseda University and participated
in student movements.
- 1976 : Joined Fuji Keizai, one of the leading market
research companies in Japan. Closely involved in research, planning
and analysis for product development in the Project Promotion
- 1982 : Leader of biotechnology project team. Actively
involved in sales, planning and research for biotechnology related
- 1989 : One-year sabbatical to study at Columbia University,
- 1990 : After returning form the USA, organized a special
project team for media-related issues, the first ever such attempt
in the Japanese market research and consulting industry. Developed
many highly successful plans for clients.
- 1994 : Resigned from Fuji Keizai to found Advanced Management
- Respected key figure in multimedia market research and consulting